The Insight Economy
Trade insights, not data. You keep the value and lose the liability.
Inside the Insight EconomyRuben Verborgh – Chief Executive Hallucinator
- Professor
- Advisor
- Author on the future of data & AI
Nobody wants to share data. So let’s trade.
I’m Ruben, a professional hallucinator. I dream up the world we want and build the technology we need. My goal: an economy for data & AI where companies and people finally sit on the same side of the table.
![[portrait of Ruben Verborgh]](/_assets/ruben.Cdw5_pEr_24GwnP.webp)
- Associate Professor
- Ghent University
- Co-founder
- Res PublicAI
- Author
- The Insight Economy
- Speaker
- Oxford
- CERN
- …
![[book cover of The Insight Economy]](/images/books/insight-economy.jpg)
Coming up in January 2027
The AI economy is broken. Here’s what will happen instead.
The Insight Economy: Stop Hoarding Data, Start Trading Value. A framework where value comes from streaming insights instead of stockpiling data. Mapped across technology, law, and business, with compelling cases to redesign your AI strategy for good.
Get the value from data you’ll never have.
Three ideas worth your next board meeting.
More ideasTrust timelines
Technology can’t replace trust—
Trust envelopes
Wrap every reuse in a trust envelope, and responsible becomes the easy option.
No more raw dataOne vision. Five ways to put me to work.
- Expert
- Advising enterprises that want data and AI to work for everyone.
- Speaker
- Keynotes around the world, from CERN to Oxford.
- Writer
- A book, a blog, and the publications to back those up.
- Creator
- Software and electronics. Visions need prototypes.
- Educator
- Teaching the people who’ll build what comes next.
Then and now
Years of thinking out loud, one idea at a time.
Browse the full archiveReady to stop hoarding and start trading?
We can build safe and sustainable AI when we align societal imperatives with economic incentives.
Ruben Verborgh
![[picture of Ruben Verborgh]](/_assets/ruben-tall.DIEy5DjH_1x9zRB.webp)